WELCOME

WEGAME2

Gaming for all

What We Do

Strategy

  • Market Strategy & GTM
  • Market Sizing TAM, SAM and SOM
  • Pricing Strategy
  • Partnership Strategy
  • Creative Strategy for inclusivity in gaming
  • Competitor Analysis 

  • Training & Seminars

  • 101 Introduction to gaming
  • Deepdive into Gaming, Esports and Metaverse
  • Maximising the advertising opportunity in gaming environments
  • How to be inclusive in Gaming
  • Innovation in Gaming 
  • Future trends

  • Bespoke Events

  • Advertiser and Agency Roadshows
  • Roundtables
  • Hosted Networking Events
  • Thought Leadership panels

  • About Us

    WEGAME2

    WeGame2 offers an unbiased assessment of the gaming ecosystem, helping Brands, Agencies, AdTech companies and publishers to effectively navigate this complex landscape whilst also tapping into the opportunities available in a more inclusive way. 

    We aim to work with companies that are aligned with our goals to help redress the balance and lack of understanding around gamer audiences and the diverse subcultures that exist within.

    Services we Offer

    Advertisers

    Gaming marketing campaigns should strive to be inclusive and reflect the diversity of the gaming audience. Brands that embrace diversity and create relatable characters and experiences have found enormous success in capturing gamer interest

    Agencies

    Brands are actively investing in gaming marketing strategies to reach the growing and diverse gaming audience. From video content, influencer collaborations, in-game advertisements, and creative campaigns to connect with gamers on platforms like Twitch, mobile games, and social media it’s imperative that agencies stay up to date with the latest developments. The key to success lies in understanding and engaging with the unique preferences and interests of the gaming community.

    AdTech

    Innovation and AdTech in Gaming are evolving rapidly. With each new advancement comes a new set of challenges. As advertisers and agencies try to keep up with the fast-moving ecosystem, they often miss out on opportunities to capitalise on untapped audiences in unique and impactful ways. Keeping the advertising industry up to date and informed with the latest developments helps drive gaming advertising forward.

    Publishers

    Working with the world’s best developers and studios enables great things to happen and some incredible game creations to reach a global audience. Monetisation is a balance between attracting brand advertising spend and offering a tailored, authentic brand ad experience to your players. WeGame2 understand this has to be done with consideration to the individuality of the gamer and that creating better brand interactions adds long-term value for both the game and the player.

    Advertisers

    Gaming marketing campaigns should strive to be inclusive and reflect the diversity of the gaming audience. Brands that embrace diversity and create relatable characters and experiences have found enormous success in capturing gamer interest

    Agencies

    Brands are actively investing in gaming marketing strategies to reach the growing and diverse gaming audience. From video content, influencer collaborations, in-game advertisements, and creative campaigns to connect with gamers on platforms like Twitch, mobile games, and social media it’s imperative that agencies stay up to date with the latest developments. The key to success lies in understanding and engaging with the unique preferences and interests of the gaming community.

    AdTech

    Innovation and AdTech in Gaming are evolving rapidly. With each new advancement comes a new set of challenges. As advertisers and agencies try to keep up with the fast-moving ecosystem, they often miss out on opportunities to capitalise on untapped audiences in unique and impactful ways. Keeping the advertising industry up to date and informed with the latest developments helps drive gaming advertising forward.

    Publishers

    Working with the world’s best developers and studios enables great things to happen and some incredible game creations to reach a global audience. Monetisation is a balance between attracting brand advertising spend and offering a tailored, authentic brand ad experience to your players. WeGame2 understand this has to be done with consideration to the individuality of the gamer and that creating better brand interactions adds long-term value for both the game and the player.

    Why choose us

    Want to work with the best, Our team brings decades of advertising and media strategy experience with a collective network spanning worldwide

    Ellie Edwards-Scott

    Ellie has been in the media & advertising industry for over 25 years and has been consulting since 2015 working with a host of businesses including media agencies, creative agencies and adtech businesses advising on go to market strategy, commercial evaluation and adtech strategy. Passionate about inclusivity, she helps brands and agencies to better understand and interact with diverse audiences for meaningful outcomes

    Lisa Menaldo

    Lisa was among the first to see the arrival of the digital revolution in the late nineties, since then, she has spent over 20 years at the head of the advertising and technology curve. Following a series of company launches and exits, Lisa launched the Advisory Collective with Ellie Edwards-Scott, remaining committed to anticipating and embracing the technologies of next, launching and escalating innovative companies into the digital ecosystem. In parallel, Lisa is an active NED, Co-founder of the DLL and an avid gamer!

    Nina Mackie

    Nina brings over 18 years of experience working in the Advertising and Media Industry. The last 5 years have been spent working with Gaming companies to help them improve products, increase reach and uncover new revenue streams. With a global network of C-Suite decision makers across the gaming ecosystem she helps brands and players connect in an authentic way.

    work with us

    By partnering with WeGame2, you can benefit from our deep understanding of the gaming landscape and our ability to unlock the immense potential it holds for your brand. We are committed to delivering exceptional results that drive brand growth and engagement