Agency
Brands are actively investing in gaming marketing strategies to reach the growing and diverse gaming audience. From video content, influencer collaborations, in-game advertisements, and creative campaigns to connect with gamers on platforms like Twitch, mobile games, and social media it’s imperative that agencies stay up to date with the latest developments. The key to success lies in understanding and engaging with the unique preferences and interests of the gaming community.
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Introduction to the Gaming Advertising Landscape
In this session, participants will be introduced to the dynamics and complexities of the gaming advertising landscape. The session aims to provide a clear understanding of the various advertising opportunities available within the gaming industry.
Participants will learn about the different types of advertising formats, platforms, and channels utilized in gaming advertising. This session will also cover the targeting options, ad placements, and audience demographics that are unique to gaming advertising.
Moreover, the session will delve into the latest trends and innovations in gaming advertising, including in-game advertising, influencer marketing, and mobile gaming advertising. Participants will gain insights into the strategies and best practices for planning and executing successful advertising campaigns within the gaming industry.
Through this session, entry-level buyers and planners will acquire the necessary knowledge and skills to navigate the gaming advertising landscape effectively and make informed decisions when it comes to reaching their target audience through gaming platforms
Moreover, the session will delve into the latest trends and innovations in gaming advertising, including in-game advertising, influencer marketing, and mobile gaming advertising. Participants will gain insights into the strategies and best practices for planning and executing successful advertising campaigns within the gaming industry.
Through this session, entry-level buyers and planners will acquire the necessary knowledge and skills to navigate the gaming advertising landscape effectively and make informed decisions when it comes to reaching their target audience through gaming platforms
This session aims to provide a comprehensive understanding of gamer audiences, their behaviours, and the importance of inclusivity in developing an effective marketing strategy.
In this session, participants will gain insights into the diverse gamer demographics and the factors that influence their preferences and behaviours. Additionally, it will highlight the significance of creating inclusive marketing strategies that cater to a wide range of gamers.
Understanding Gamer Audiences and How to be inclusive
This session aims to provide a comprehensive understanding of gamer audiences, their behaviours, and the importance of inclusivity in developing an effective marketing strategy.
In this session, participants will gain insights into the diverse gamer demographics and the factors that influence their preferences and behaviours. Additionally, it will highlight the significance of creating inclusive marketing strategies that cater to a wide range of gamers.
This session aims to provide a comprehensive understanding of gamer audiences, their behaviours, and the importance of inclusivity in developing an effective marketing strategy.
In this session, participants will gain insights into the diverse gamer demographics and the factors that influence their preferences and behaviours. Additionally, it will highlight the significance of creating inclusive marketing strategies that cater to a wide range of gamers.
Expert Led Sessions Covering Innovation & Future Trends in Gaming
Participants can expect to gain a deeper understanding of how innovation is driving the evolution of gaming and explore the potential future developments and opportunities in this rapidly growing field
Opportunities for Q&A with some of the industries most influential gaming futures speakers.
How to leverage multiple gaming environments to maximise your clients reach and ROI
Examples of Best practice for measurement and reporting when buying gaming advertising
A comprehensive discussion and showcase of successful strategies and techniques for evaluating and reporting the effectiveness of gaming advertising campaigns.
This session aims to present real-world examples and case studies that highlight the best practices in measuring the impact and return on investment (ROI) of gaming advertising initiatives. Through this session, participants can gain valuable insights and practical knowledge on how to optimise their measurement and reporting processes in the context of gaming advertising.
